A new home for Hall & Hart

Webling · 2017

UX/UI

Content strategy

Branding

Hall & Hart are project homes builders with big ambitions. They find that sweet spot where form meets function, budget meets preference and service meets efficiency. In early 2017, they needed to extend their recent rebranding effort to the digital space.

For first-time buyers, buying a home can sometimes feel a little overwhelming. Concerns about budget, build quality and design quickly pile up. How might we position Hall & Hart as a trusted partner in their journey?

The revamped website serves as the perfect companion to extend the home buying journey. Customers can discover homes through rich photography and 3D virtual tours, as well as learn about build quality, pricing and customisability.

Content strategy

Guiding potential buyers to their dream homes is no small task. By identifying three thematic pillars, I organised the content to address specific user journeys.

Content strategy

Guiding potential buyers to their dream homes is no small task. By identifying three thematic pillars, I organised the content to address specific user journeys.

Content strategy

Guiding potential buyers to their dream homes is no small task. By identifying three thematic pillars, I organised the content to address specific user journeys.

Wireframes

The home browsing experience is central to the website. By showcasing all key information in a single view, visitors were encouraged to explore and compare different home options.

Design

Color blocks, sans serif typography and dynamic animations gives the website a strong brand impression and clear hierarchy.

Design

Color blocks, sans serif typography and dynamic animations gives the website a strong brand impression and clear hierarchy.

Design

Color blocks, sans serif typography and dynamic animations gives the website a strong brand impression and clear hierarchy.