Neurogen is a direct-to-consumer supplement brand dedicated to helping growth-minded individuals unlock their full potential.

Their flagship product, Mindflow, blends a unique mix of natural adaptogens and antioxidants that supports neurogenesis — the formation of new neurons in the brain. With consistent use, it enhances mood and improves mental clarity, promoting long term brain health.

My role was to create a cohesive brand system to support the launch across web (Shopify), social, and event promotions. I designed a vibrant logo mark that combines the organic, natural forms with the precise, structured elements of science. The brand's aspirational tone of voice amplifies its mission, clearly conveying the benefits of regular use.