A better way to connect with trusted financial advisors

Havas Montreal · 2016

UX/UI

Branding

Raymond Chabot Grant Thornton is the largest independent accounting firm in Quebec with over 100 offices across Quebec, Ontario and New Brunswick.

The redesign focused on highlighting the customer-first approach through educational content, useful tools and services as well as localized counsellors and offices. By clearly segmenting business and personal offerings, we were able to tailor the content to those specific user needs.

The colorful modular design system is supported by a custom CMS build, which is easy to maintain and flexible enough to adapt to seasonal content and future service integrations.

Audience segmentation

Our initial research revealed very different financial needs between personal and business customers. We clearly segmented the site to help users find relevant content and functionality with ease.

Audience segmentation

Our initial research revealed very different financial needs between personal and business customers. We clearly segmented the site to help users find relevant content and functionality with ease.

Audience segmentation

Our initial research revealed very different financial needs between personal and business customers. We clearly segmented the site to help users find relevant content and functionality with ease.

Personalised financial tools

Shame and doubt can often discourage people from contacting a financial advisor. When it comes to evaluating personal finance, self-diagnosing and budgeting tools can be a great first step towards establishing a trusting relationship.

Personalised financial tools

Modular design system

To help the firm expand and scale their operations.

Modular design system

To help the firm expand and scale their operations.

Modular design system

To help the firm expand and scale their operations.